It’s why we go back ten times to see if the interaction is growing. In a 2012 study, Harvard research scientists reported that talking about oneself through social media activates a pleasure sensation in the brain usually associated with food, money, and sex. That’s why when you get a text, it feels good. We know that engagement with social media and our cell phones releases a chemical called dopamine. So you have an entire generation growing up with lower self esteem than previous generations - through no fault of their own, they were dealt a bad hand. So when the more senior people say “well, what should we do?” they sound like “this is what you gotta do!” But they have no clue.
We’re good at showing people that life is amazing even though “I am depressed.” Everybody sounds tough, and everybody sounds like they have it all figured out, the reality is there’s very little toughness and most people don’t have it all figured out. The other problem to compound it is we are growing up in a Facebook/Instagram world, in other words, we are good at putting filters on things. So we have an entire generation that is growing up with lower self esteem than previous generations. In an instant, their entire self-image is shattered. You get nothing for coming in last and - by the way - you can’t just have it because you want it. you take this group of people and they graduate and they get a job and they’re thrust into the real world and in an instant they find out they are not special. Which, the science we know is pretty clear, is that it devalues the medal and the reward for those who actually work hard and that actually makes the person who comes in last embarrassed because they know they didn’t deserve it so that actually makes them feel worse. Some of them got A’s not because they earned them, but because the teachers didn’t want to deal with the parents. Some of them got into honors classes, not because they deserved it, but because their parents complained. They were told they can have anything they want in life just because they want it. The generation that is called the millennials, too many of them grew up subject to “failed parenting strategies.” Where they were told that they were “special” all the time. And that is because there is a missing piece. It can be broken down into four pieces, actually - 1.
Simon sinek millennials free#
They are accused of being entitled and narcissistic, self interested, unfocused, and lazy - but “entitled” is the big one. Because they confound the leadership so much, leaders will say “what do you want?” And millennials will say “we want to work in a place with purpose, we want to make an impact, we want free food and bean bag chairs.” Any yet when provided all these things they are still not happy. “Apparently, millennials - as a group of people, which are those born from approximately 1984 and after - are tough to manage. Sinek introduces the concept of the Golden Circle: “a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.” One of the most common questions that Sinek answers in interviews is the infamous “millennial question” - that is to say, how do you manage millennials that pose a bit of a challenge to most company managers? During an interview with Tom Bilyeu, host of the web-based talk show, “Inside Quest,” to promote his third book ( Together is Better: A Little Book of Inspiration, an illustrated and scented quote book to inspire human interaction), Sinek answered the millennial question this way: His first book, Start with Why: How Great Leaders Inspire Everyone to Take Action (2009), led to his popular TED Talk, How Great Leaders Inspire Action, which is one of the most popular presentations in that forum.
Simon sinek millennials how to#
He has published five best-selling books that focus on how leaders can inspire others, how leaders can build a company that people want to work for, and how to discover one’s true purpose. Sinek also teaches graduate-level strategic communications courses at Columbia University. Simon Sinek is a British-American organizational consultant, ethnographer, motivational speaker, and author.
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